One of the most common challenge that many bloggers face today is what to blog about. So if you are one of those who are struggling to find the right niche to blog about, keep reading.
Finding the right niche or topic for a blog always seems to be the first hurdle that many people struggle to decide when they create a blog. But it is an important process because you need to be able to visualize ahead of time where your blog is going in the future. You need to see the bigger picture so that you can slowly put the pieces together, one blog post at a time. By doing this, you are building a strong foundation for your niche-specific blog.
By having a clear vision of what your blog is all about and how you see your blog in the future, you can then start mapping out your plans early and act on those plans diligently in order to progress towards those goals and reach the level of success that you envisioned for your blog.
Part of mapping out your blog plans is coming up with blog post ideas. Blog post ideas are dependent on your blog niche. Therefore, the sooner you can figure out your blog niche, the faster you can start planning you blog posts, and build your blog, one post at a time.
Finding Your Niche. To make the process simpler for you when finding the right niche, think of the things that you are passionate about, the things that you love to do on a regular basis.
I strongly suggest that you don't just jump into a niche that you know nothing about or you are not into it, simply because you observe that many bloggers are doing it.
For example, there are many bloggers that are blogging about beauty and makeup (as an example for the ladies). But if you wear makeup once in a blue moon then it might not be such a good idea to write about makeup since you have limited knowledge or hardly no experience about the subject.
It is harder to preach something when you do not live the lifestyle nor do not do what you preach. I mean, you can, but it will take you a lot more time, energy and effort to write those type of blog posts because you also have to do additional research and figure out the niche itself, aside from constructing a blog post.
A great way to start in finding the right niche for yourself is to ask yourself some of these simple questions:
What are the things that you love to do?
What are your hobbies?
What are your interests?
What keeps you motivated and going on a regular basis?
It can be anything, really. Pets? Health? Exercise? Music? Playing instruments? Technology? Real estate? Business? Design? Arts? Crafts? Giving advice or helping others?
One great thing about blogging is that you have the option to choose whatever topic works best for you that you are comfortable writing about.
The best part about blogging is that you are pretty much your own boss, you run the show and you have the control and the power to choose what you want to write about, it's entirely up to you, except for the illegal and prohibited topics like pornography, hate crime, etc.
Why Finding The Right Niche For You Is Important. A blog is your center stage, with potentially the world as your readers or audience. So your creativity and imagination will play an important role in how well you present your blog, one blog post at a time.
Whatever topic you blog about, people who are passionate about the same topic, or are going through the same thing you go through, basing on the stories and experiences that you share on your blog, they will be able to relate to you more on a personal level and they are more likely inclined to follow you. You will develop a following if you put up enough valuable contents that your audience can relate to.
One of the main reason why it is so important that you have to consider the things that interests you and what you are truly passionate about is because it will give you the ability to produce better and more believable contents on a regular basis long term because you love doing it, you enjoy doing it. Your readers will be able to tell when you are passionate about your blog. Having the drive and motivation coming from within you, being passionate and loving what you are doing will show in your work and your readers and audience will be able to sense that.
When you choose to write about a niche that you actually love or you are passionate about then it will come out naturally from you and the process will be a lot smoother and enjoyable.
If you are enjoying what you are doing, then being able to maintain your blog and consistently put out good contents for your readers will become second nature to you, instead of having a heavy weight that you have to carry all the time if you don't enjoy the process.
A common reason why there are blogs that die down after months or just few years of having them is because the bloggers themselves lack the motivation and the drive to write anymore blog posts because the topic doesn't excite them anymore or they ran out of ideas about the topic because they have limited knowledge or expertise on the subject.
That's why finding the right niche for your blog is so much more than what is popular, what is trending, or what everyone else is doing. It is more about you, evaluating yourself, the things you love to do or what you are passionate about.
Stay Focus On A Specific Niche. By all means, try to stay away from a general topic blog. Meaning, try to stay away from having a blog with no clear concise topic. With a general blog, a blogger usually just blog about whatever topic comes to mind.
It's been proven time and time again that most people cannot please everybody. If you try to cater to everybody, there is a good chance that you ended up catering to nobody.
Come to think of it, if one day you are writing about makeup and beauty products, and then the next blog post is about crafting, then another post is about animals. There is obviously no clear, concise blog topic going on and this can be very confusing, scattered and all over the place, don't you think so too?
How do you think your audience would feel?
By doing this, there is a huge tendency that you are going to lose valuable loyal readers and followers and some may even un-follow or unsubscribe if they feel lost and confuse about what your blog is really about. Granted, you may be interested in makeup, crafting, and animals, but your readers may not be all interested in the same topics combined as you are.
If you can find the right balance between what you love and what your readers love, then that would be the ideal case. You need to find that common ground in your blog that you and your readers can virtually meet and be able to enjoy each other's presence discussing a specific topic that you all are passionate about and/or can relate to.
The more niche specific your blog is, the better chances you have of attracting highly targeted readers that are truly interested in most if not all of the blog posts that you will publish.
It is worth noting that having a specific-niche blog will attract specific readers that are most interested in your specific niche, therefore, your readers will ended up being a highly targeted audience, which means that majority of them will most likely re-visit your blog and read your future blog entries because they know exactly the type of contents you share, so the possibility that these readers will stick around, remain as followers, and looking forward to your upcoming blog posts are higher.
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